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| 'Hindustan Times' dated 28th December, 2007 || |
| 'Business
India' dated 10th September, 2006 ||'India Tribune' , June 4, 2005 || |
| ||'The Gulf Today', March 17, 2004 ||'Business
India' , 16 to 29 February, 2004 || |
| || 'Business
Standard' , Jan 02, 2004 || 'Mathrubhumi' , Jan 02, 2004 || |
| ||'Business
India' , 7 to 20-July, 2003 || 'Business
Line' , 24-Feb, 2003 || |
| ||'New
Indian Express' , 22-Feb, 2003. || 'Dinakaran' , 13- July, 2003 || |
| ||'Business
Standard' , Nov 20 / 21, 2004 || |
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| Hindustan Times dated 28th December 2007 |
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Astrology, numerology all set to ride the internet traffic
Chennai – based PR Sundhar Raja, who completed a pilot project offering instant name identification and other astro- numerological services through internet recently, confirms, “Over 50 percent of our revenues come from NRIs".
“Name and logo are important components of a company’s public identity. Besides, names have their own vibes, certain names take the subject to their peaks and others may pull them down, “Raja said.
The colour combinations should be in sync, and there should be an internal and external harmony in the logo, he explained.
Astrology uses planetary positions and movements for predicting future prospects or otherwise of individuals, while numerology add more accuracy to such projections. Internet has an advantage in the sense those clients who are not interested in sharing personal details with others can get their charts read through this means. It is also seen as being more transparent, with the rates displayed on the website.
Raja has already floated a private limited company called, JRS Astro Private Ltd, with head quarters in Chennai. The company’s corporate services encompass complete branding, including corporate name identification or alter the existing name in consonance with the name or names of the promoters, and preparation or alteration of its logo.
Astrology is fast catching up to become a Knowledge Process Outsourcing (KPO) business, with more and more Non-Resident Indians(NRIs) seeking astro-numerical counselling through this channel.
Unlike, other astrologers, who claim to predict the future, Raja says,” Astrology indicates a direction of one’s life with about 70 percent accuracy.”
“With growing awareness of astro – numerology, demand is on the rise for quality counselling. And to address this I chose internet as channel"
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| Business India dated 10th September 2006 |
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India Inc climbs on board the renaming express to face a brave new world. Changing times, maturity and awareness has resulted in several companies adopting a more 21st century identity - there's a lot in a name after all.
P.R.Sundhar Raja, is a Coimbatore-based astro-numerologist, advises companies on when and how they should change their names. According to him, a company's name, its logo, its CEO's horoscope, and even its business card can impact its fortunes. Says Raja, "A name should be in harmony with the promoter or with the products and services of the company".... |
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'Business
India', dated 16 to 29 February 2004,
P.R.
Sundhar Raja, an engineer by training, combines astrology
and numerology and is a consultant for many corporate bodies seeking
his advice for logo changes and business turn - arounds. He worked
out a detailed astro numerology chart for the benefit of Business
India readers. Says Raja, "My predictions are based on astrology
(Moon-based) and numerology".
" Atal Behari
Vajpayee: born on 25 December 1924, Gwalior (Thursday):
since he has two Raja Yoga's conferred by the Sun and Jupiter joined
with the Moon at Virchika rasi, he will die in harness at a ripe
old age. His total name number works out to 49 and his name is in
harmony with his birth chart. This is why he had a slow and steady
progress in life and achieved the best position in politics. However,
he should take care of his health - pertaining to eyesight and bones.
He is blessed with tremendous positive vibrations since he was born
on a Thursday - this energy makes people look up to him ".
" Sonia Gandhi: born on 9 December 1946, Turin-Italy (Monday): even though she has
a very good birth chart, things were not working in her favour due
to Mars the Malefic planet aspecting Moon. In addition to this,
her name Sonia works out to 17, a Saturn number and her full name
Sonia Gandhi works out to 36, which is a Mars number. To summarise,
she is categorically not in a position to be the leader of a country.
This is a classic case of the name vibration not being in harmony
with the birth chart and thereby retarding growth ". |
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| '
India Tribune', June 4, 2005, |
 From
Inner feelings to outward image, name is everything According to Dr.Sundhar Raja,
the name is everything. From you inner feelings to your outward
image – even people’s reaction to your presence-everything
about you is influenced by your name. Similarly, corporate names
and logos affect the way people see them and interact with them.
Holding a masters degree
in mechanical engineering and a PhD in Astrology, Dr. Raja definitely
has the education behind him to give credibility to his ideas. Taking
his vast education and his belief that “there must be something
more”, he started Astro Number, a Chennai-based private and
professional consulting company, with one foot anchored securely
in the real world and the other foot dangling in a vast ocean of
metaphysics, astrology and quantum theory.
During his visit to Chicago,
in an interview with India Tribune on May 27th, he discussed much
about numerology, astrology and the scientific basis behind the
creation of Astro Number. It was indeed fascinating to hear the
reasons behind the different effects of the heavenly bodies here
on earth. In fact, Astro Number has such a great track record –
95% accuracy and satisfaction – that they have a distinguished
list of satisfied clients from all market sectors including: energy,
trade, manufacturing and consulting. Indeed, he received national
recognition for economic improvement in India – the first
time in history that this recognition has been given to astrology.
Through use of some highly
specialized software applications and logical explanation, he showed
how so many companies’ difficulty can be traced to logos or
names that are not “in sync” with the numerological
and astrological recommendations. Some famous examples include:
Enron, Arthur Andersen, Worldcom and Kraft. Specifically, he showed
how the “E” in the Enron logo was tilted backwards,
giving a bad vibration to the whole logo and subsequently the company.
Astonishingly, he has also shown the numerological predictions of
the NASA Space Shuttle Challenger and Columbia disasters. He clearly
demonstrated how the arrangement of the planets in December of 2004
could have led to the tectonic forces causing the world’s
largest tsunami – an event that has been re-analyzed by the
national astronomical agency in India, with prediction that the
planetary positions would be predisposing to another tsunami in
about 30 years.
His presentation emphasized
that (corporate) profit should be directed to benefit society. When
asked his views on improvement of society, he stated that crime
and violence ultimately derives from poverty and ignorance –
and thus the solution lies in education and employment for more
people. This is how he sees his role in society – by boosting
companies performance, they can then create more jobs. When pressed
for astrological advice, he was silent for a moment. Then, carefully
selecting his words, “People go the the doctor when they are
sick. And they come to astrologers when they have no other answers.
It is better to treat life in a PROACTIVE manner, than to try to
fix things after it’s too late”.
Sundhar, who has also written
a book titled “The Power of Your Name”, has been interested
in astrology since childhood. He believes that his understanding
of astrology and his background as a scientist help him to work
for the benefit of society. According to Sundhar, there are many
so-called “astrologists” who are poor in mathematics
or simply uneducated – a paradox, since astrology is based
in mathematics and science. Numerology, of course, is entirely based
in math – and Sundhar takes both of these concepts to form
his own hybrid of “astro-numerology”/ He claims that
numerology alone is only about 30% predictive, but by adding astrology
to the mix, the predictive and productive value of his practice
is exponentially increased.
His belief in astro-numerology is so deep-rooted, that he insists
that this universal force extends from people to corporations and
even to countries. He is convinced that India would grow and prosper
more if the name of the country was changed to Bharat. Indeed, many
of his clients have changed their official mailing addresses to
reflect his counseling.
So what is really in a name?
Apparently, it is everything.
Dr. Sundhar Raja is in the
United States until the end of June. In an effort to create awareness
in the community, the India Tribune will host a seminar on astro-numerology
before Dr. Raja returns to India. The exact dates and venues will
be announced in this newspaper upon confirmation with Dr. Raja,
and it can be expected to take place near the end of June. The seminar
will be open to the public. In the meantime, interested parties
can reach Dr. Sundhar Raja by visiting his website at www.astronumber.com,
by email at astronumber@vsnl.net or by phone at 847.612.3447.
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'
The Gulf Today ', March 17, 2004, |
WHAT
is in a name, a logo, a brand name, or a signature ? Everything.
Since a flawed identity arrests growth, feels PR Sundhar Raja, an
astro - numerologist who has a track record of altering names and
emblems of faltering enterprises to good effect.
If any of the element is flawed, things do not happen, said Raja,
the engineer - turned - astro - numerologist who enjoys over two
decades of standing in the corporate world for offering astro-numerological
solutions that removes invisible growth curtailing barriers.
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"Success is in a name,"
said Raja borrowing the punchline on his website www.astronumber.com.
A slight alteration of a name could fetch unimaginable results,
said the man who added an extra 'a' to read his wife's name as Shobaa.
A name, or a mere alphabet or a dot, can make or mar anything from
a marriage to a business. Whether it be the corporate image of a
company, or a name chosen for a newborn, the choices must be made
carefully, Raja, who looks more like a corporate bigwig rather than
a conventional fortune-teller, told The Gulf Today in Dubai on Monday.
People might chose the right name by their latent intuitive powers.
And when that does not happen, help is needed. |
Solutions
These sciences, as he calls astrology, numerology, or nameology,
also offer clean solutions. "While you cannot change your date,
place or time' of birth, you can rectify flaws in the name, signature,
logo or a company name." Aided by astro - numerological calculations,
Raja has been smoothening rough edges on logos and names for over
two decades to ensure smooth ride to his clients. And that is "fine-
tuning," said the author of "Power of Your Name,"
an easy- to-follow book on his way of predicting things.
"From a person's signature to a company logo, anything can
be fine-tuned for prosperity," said Raja, who is on a brief
stop - over in Dubai en route to Chennai from Nairobi where he was
on a client-call. A misplaced dot or a negative slant in a signature
is as unsuitable as a locked-in logo or one with the wrong COLOURS,
he said.
An engineer by profession, Raja was heading a car retail division
in Nairobi before he decided to hang his boots and return to Chennai,
his home town in southern India. By then he had started practising
astro-numerology. |
Accuracy
Although he assures 70 per cent accuracy, Raja said the success
rate usually goes above 90 percent. "I even get the odd 110
per cent," he said. However, more than these indicators of
success, what matters most is the ultimate impact of the solutions
when a client manage to tide over his troubles or unshackle the
chains arresting growth.
The man who warned Jennifer Lopez against wedding Ben Affleck
on that particular day, said "some 90 per cent of marriages
that take place on 5th, 14th or 23rd of any month tend to fail."
He also explained the numerological mistake that Nasa space shuttles
Challenger and Columbia were. Challenger that blasted on take-off
on Jan.28, 1986 and Columbia that disintegrated on re-entry to
earth on Feb.1, 2003 - in both cases killing all crew had flawed
numbers. In numerological terms, both shuttles had 1 as their
birth number and 8 as their destiny number. The numerological
solutions would avoid such accidents that he posted on the Opportunity
for Improvement link on the Nasa website was acknowledged by the
US space agency. He was even provided a personal identification
password to gain access to the inner circle of the Nasa web portal.
Delving on the ongoing cricket-mania
in the sub-continent, Raja said India will-win the one-day series,
but not without a keen tussle with the equally strong Pakistan
team. "The dates of the matches show that India is set to
win what is going to be a closely contested series," he said.
The thousands of ancient texts and scriptures he read in India
about planetary positions and astrological input for making prediction!!
has only proved that these methods are very scientified. "When
I am asked to prove them scientifically I just take case studies
and show them the way these readings have been working."
.
The Triumphant return to power by US President George W Bush are
some of his latest calculations based on Birth and Destiny Numbers
With even companies having a life-span, he said re - launching
old establishments is a must for renewed vigour. Or else they
face slow but sure death. "So I tell my friends and clients
to utilise these solutions and prosper to bring happiness around
you, the society and the entire world."
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Our Bureau
Published : January 2, 2004 |
Next
time you are hiring your company’s top brass, remember
to look into the birth charts of your candidates other than
their qualifications.
For,
the horoscope of your top executives could affect the fortunes
of your company, warns astro numerologist PR Sundhar Raja
who runs Astro Number out of Chennai. |
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An engineering graduate and a self-taught
numerologist and graphologist, Sundhar Raja has only recently
included screening of senior level personnel in his array of services
to corporate clients.
For the last 22 years, Raja has been offering consultancy on company
names and logos. It involves renaming companies and re-designing
or fine-tuning their logos for growth.
Screening top executives was started after
a friend sought advise on an internal promotion issue at his management
school in Bangalore.
“I got into it by sheer coincidence
but now I offer the service to any company that asks for it,”
informs Raja.
To assess an executive’s suitability
for a company, the numerologist reads his birth chart. As a graphalogist,
he even analyses handwriting to make his suggestions.
“It is important to study their fortunes
as often individuals are known to have taken the company down
with them,” he says.
Through its other service on company names
and logo designs, Astro Number claims it helps corporate houses
in achieving growth targets, make profits and expand.
His clients include a number of corporate
houses (a tea major, a leading battery manufacturing company,
an upcoming energy conglomerate, to name a few. A few months back,
Astro Number helped a major IT company redesign its logo.
“The company’s logo had rough
edges and was in blue and orange which did not suit the promoter’s
astrological profile,” says Raja.
After studying both the company’s
birth chart (every company has a life span which can be measured
by its registration number and date of registration, he says)
and the promoter’s details, the logo was changed.
The edges in the logo were smoothened and
the colour was changed to red post which the company is said to
be doing well.
Besides, it even unlocked the logo of a
Kolkata based company. “A locked-in logo prevents growth,”
says Raja.
However, ever since the logo has been redesigned,
he claims the company’s held-up orders are materialising.
The logo of a Hyderabad based appliance
manufacturer has also been redesigned recently by Raja who works
with a team of designers.
Talking of logos, he says that the logo
for Enron was not a good design. “If it had taken care of
its logo, the company may still have been around. There is nothing
wrong with the name but the logo — with an ‘E’
tilted backward with the name pointing down – was all-wrong,”
Sundhar Raja points out.
Interestingly, he has studied over 1,500
books and manuscripts to develop expertise in palmistry, astro
nameology, graphology and colour thearpy.
He strongly believes that “a name
can make or break the fortunes of an individual, company and even
a country.”
His research on names of countries and
their suitability for growth and progress concludes that India
would perform better if it changed its name to Bharat.
“It will make greater economic progress
as the name Bharat suits the Independence date, numerologically,”
he says.
Also, he believes that Sri Lanka’s
troubles began the moment it changed its name from Ceylon to Sri
Lanka.
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